PHI KAPPA TAU
Dynamic Recruitment Tabling Guide
A STARS-Based Approach to Values-Driven Tabling & Engagement
Purpose
Tabling is an opportunity to make high-quality, personal connections with potential new members. When planned and executed intentionally, it becomes a launchpad for introducing values, identifying aligned individuals, and moving prospects into deeper conversations and recruitment events. While tabling should not be considered the primary means of recruitment, many campuses use involvement fairs to showcase organizations, and as such it is necessary to know how to table effectively. This guide outlines how to use tabling to support Phi Kappa Tau’s recruitment goals by initiating short, engaging, and purpose-driven interactions that lead to the next steps and lasting relationships.
Core Principles of Tabling
Always stand and be first to engage.
Do not eat at the table.
Keep your setup clean and focused.
People draw in people- be excited, engaged, and have fun!
Use a low-barrier activity to help draw people in:
Raffle entries (linked to ChapterBuilder sign-up)
Rock-paper-scissors challenge
Whiteboard poll or question
Icebreakers
Set measurable goals—names collected, follow-ups scheduled, etc.
Treat tabling as your chapter’s first impression—make it count.
Materials Checklist
A well-equipped table signals professionalism and helps facilitate engagement. Prepare the following:
Branded tablecloth or banner with Greek letters
ChapterBuilder QR code (printed large, easy to scan or on laptop)
Small giveaway items (stickers, pens, cups, candy)
Activity materials (raffle slips, markers, whiteboard, etc.)
Tri-fold board or simple display highlighting chapter info
Recruitment event or scholarship flyers
Signage that clearly states who you are and what you're about
Water, sunscreen, and any items for comfort outdoors
Avoid too many trophies, composites, paddles, or any clutter that distracts people and purpose.
Static vs. Dynamic Tabling
Static Recruitment= ‘They come to us’
Dynamic Recruitment= ‘We approach them’
Static Tabling (Traditional Booth Style):
Use in high-foot-traffic areas such as student unions, dining areas, or involvement fairs.
A simple, professional setup plus enthusiastic members is more effective than flashy decorations.
Rotate members regularly to keep energy high and prevent fatigue.
Dynamic Tabling (Walk-Around Engagement):
If you aren’t getting attention at the table, shift your strategy.
Take materials, flyers, and QR codes and go directly to where students are gathering.
Use an activity to break ice with students, and/or approach students first.
Use the same conversational approach—your mobility can sometimes increase impact.
STARS-Based Conversation Strategy
Use the S.T.A.R.S. model to assess potential new members and guide your questions. It helps you identify quality individuals aligned with the fraternity’s values and vision.
Scholarship
Does he value academic achievement?
Ask: “What are you studying?” “What’s been your favorite class so far?” “What’s something you’re proud of from high school or this semester?”
Tone / Temperament
How will he contribute to the chapter culture?
Ask: “What motivates you?” “What kind of people do you surround yourself with?” “What do you want your college experience to feel like?”
Action
What has he done? What is he involved in?
Ask: “What clubs or activities have you been a part of?” “Have you taken on any leadership roles before?” “What’s something you’re working on personally?”
Reciprocity
What will he bring—and what is he looking for?
Ask: “What are you hoping to get out of a fraternity?” “Are you looking to lead or just find a community?” “What would make a group feel like the right fit to you?”
Standards
Does he represent our values?
Ask: “How would your friends describe you?” “What does accountability mean to you?” “What kind of legacy do you want to leave behind?”
Sample Questions to Build Conversation
Focus Area | Sample Questions |
Rapport Building | What do you like to do in your free time? |
Expectations & Goals | Why did you come out for recruitment? |
Campus Life | What’s been your favorite moment so far in college? |
Philanthropy & Service | What causes matter to you? |
Development & Leadership | Do you enjoy leadership opportunities? |
Finances | Are you aware of the cost of membership in Greek Life?
|
Conversation Tips
Lead with open-ended questions:
“What do you want to get out of college?”
“What are you passionate about outside the classroom?”
Avoid: “Are you interested in Phi Tau?” — It’s too easy to say no.
Use campus/ community events as an icebreaker:
“Are you heading to the basketball game tonight?”
“What are your thoughts on the new parking garage the university is building?’
Let them talk: Keep the conversation 70% them, 30% you.
Find a link between the conversation and the chapter experience. This will help guide the follow-up interaction.
Input contact info directly into ChapterBuilder during or right after the interaction.
Common Tabling Mistakes
Avoid these pitfalls that undermine tabling effectiveness:
Sitting or slouching
Talking only to other brothers
Being on your phone or laptop
Arriving late or leaving early
Cluttered or unprofessional displays
Poor personal presentation (e.g. messy, overly casual, or unbranded)
Relying on IFC to bring traffic to your table
Not capturing contact information
Talking too much or making it all about you
Pitching the fraternity as opposed to foot in the door elevator pitches
Engaging in antics or relying on gimmicks
Overcrowding the table or being too passive
Instead, focus on creating a genuine, confident, and welcoming experience.
Follow-Up and Conclusion: Establishing Next Steps
The tabling conversation should always move toward a clear next step. You’re not just there to gather names—you’re there to start a journey. Before ending any strong interaction, extend a specific and personal invitation:
Invite to an upcoming recruitment event
Offer to introduce them to other members
Ask if they’d like to visit the house or chapter space
Suggest meeting up for coffee or lunch
Follow up through ChapterBuilder or directly via text/social media within 24 hours. Strong connections fade fast—timely follow-up sets you apart.
Additional Tips & Tricks
Talk to everyone – not just men. Staff, faculty, and women may give great referrals.
Dress clean, branded, and sharp – look like someone they’d want to join.
If momentum is low, pivot—re-engage elsewhere, or bring up a new activity to re-engage the crowd.
Follow up within 24 hours for top-tier interactions.